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Style Guide and Brand Center


Our Brand Story

Adelphi University is a modern metropolitan university with a personalized approach to higher learning. Adelphi transforms students’ lives through personalizing the higher education experience for each of our students.

Whoever you are, wherever you’re starting from or want to go, we’re here to get you there. That’s why we say we are relentlessly dedicated to student success.

Adelphi creates a distinctive environment built for self-discovery: artistic, practical, academic and social.

Adelphi is scaled to the personal. It is that personal touch that sets us apart. And we encourage our students to shape and realize their own journey, knowing they are part of a caring community that supports each student as an individual.


What Is a Brand?

Our brand is very important. It is what sets us apart from every other college or university. It is the look of our communications, the tone we use to communicate, and the stories we choose to tell. With a strong, clear, easily-identifiable brand, Adelphi presents a singular and well-defined image to our students, our campus, our alumni and donors, the media, and the outside world. It makes Adelphi instantly recognizable, and that in turn helps Adelphi become better known.

University Communications and Marketing